• Jonathon Salem Baskin

    Jonathon Salem Baskin

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    Jonathon Salem Baskin

    Born on a small island near Puerto Rico, called Manhattan, Rochelle Newman-Carrasco has spent 28 years specializing in US Hispanic marketing. She has contributed to the development of culturally attuned strategies for some of the nation's top marketers, including Procter & Gamble, General Foods, Bank of America, Warner Bros, Macy's and Jack in the Box to name a few.

    Prior to co-founding Enlace Communications, an L.A. based communications and creativity firm, Rochelle was President of FoVa-West, part of Grey Advertising's Hispanic marketing division. She also worked with HBO and Tribune Entertainment on Latino projects.

    Throughout her advertising career, Rochelle has also sustained an active creative life as a playwright, solo performer and stand-up comedian. She is the author an award winning play about life on the Lower East Side and received critical acclaim for her solo show.

    She has guest-lectured on US Hispanic marketing at a variety of universities including U.C. Berkeley and The Peter Drucker School of Business Management. She has also served on several Boards of Directors including the Hispanic Organization of Latin Actors, The Association of Hispanic Advertising Agencies and the Los Angeles Association of Advertising Agencies.

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    Jonathon Salem Baskin

    Wanted: A Way to Objectively Measure Your Brand's Value

    Start by Assessing the Risks to Your Corporate Reputation

  • Rance Crain

    Rance Crain

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    Rance Crain

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    Rance Crain

    Objectively Measure Value

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  • Teressa Iezzi

    Teressa Iezzi

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    Teressa Iezzi

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    Teressa Iezzi

    Measure Your Brand's Value

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  • Al Ries

    Al Ries

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    Al Ries

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    Al Ries

    Wanted: A Way to Measure Your Brand's Value

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  • Doug Melville

    Doug Melville

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    Doug Melville

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    Doug Melville

    Objectively Measure Your Brand's Value

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Doug Melville

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Doug Melville

Born on a small island near Puerto Rico, called Manhattan, Rochelle Newman-Carrasco has spent 28 years specializing in US Hispanic marketing. She has contributed to the development of culturally attuned strategies for some of the nation's top marketers, including Procter & Gamble, General Foods, Bank of America, Warner Bros, Macy's and Jack in the Box to name a few.

Prior to co-founding Enlace Communications, an L.A. based communications and creativity firm, Rochelle was President of FoVa-West, part of Grey Advertising's Hispanic marketing division. She also worked with HBO and Tribune Entertainment on Latino projects.

Throughout her advertising career, Rochelle has also sustained an active creative life as a playwright, solo performer and stand-up comedian. She is the author an award winning play about life on the Lower East Side and received critical acclaim for her solo show.

She has guest-lectured on US Hispanic marketing at a variety of universities including U.C. Berkeley and The Peter Drucker School of Business Management. She has also served on several Boards of Directors including the Hispanic Organization of Latin Actors, The Association of Hispanic Advertising Agencies and the Los Angeles Association of Advertising Agencies.

There May Never Be Another Magic Johnson

Road to Corporate Success for Celebrities Is Littered With Asterisks

By: Doug Melville | 02.10.09 @ 01:36 PM EST

This has been a weird few weeks on the credibility front. Three big corporate darlings who personified what people have come to expect from a brand ambassador fell by the wayside. Michael Phelps*, Olympic posterchild, got caught smoking weed. Alex Rodriguez*, the richest contracted athlete in sports history, admitted to using steroids. And Chris Brown*, teen singing sensation, got into trouble over Grammy weekend.

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Eight of Top 10 Highest-Regarded Celebrities Are African-American

Barack Obama Knocks Tom Hanks From Top Spot

By: Ken Wheaton | 02.05.09 @ 12:55 PM EST

The Davie Brown Index is an independently conducted survey that brand marketers and advertising agencies use to determine a celebrity's ability to influence consumer brand affinities and affect purchasing decisions. Barack Obama has knocked Tom Hanks out of the No. 1 spot. Not only that, but eight of the top 10 highest-regarded public personalities in America are African-Americans: After Messrs. Obama and Hanks, the list is rounded out by Will Smith (No. 3); Michael Jordan (No. 4); Morgan Freeman (No. 5); Denzel Washington (No. 7); Michelle Obama (No. 8); Oprah Winfrey (No. 9) and Tiger Woods (No. 10).

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Rochelle Newman-Carrasco

Companies Commemorate Asian Lunar New Year With Ads

An AdAge.com Slideshow of New Work

By: Bill Imada | 02.10.09 @ 01:36 PM EST

Last year Advertising Age highlighted a number of corporate ads commemorating Asian Lunar New Year. This year several companies have created ads to ring in the New Year and to demonstrate their commitment to the growing North American Asian market. Since Asian Lunar New Year is one of the most auspicious celebrations in Asian communities throughout the Americas, I wanted to show you some examples of what corporate marketers in Canada and the U.S. are doing to recognize the Year of the Ox.

Special thanks to all of the Asian agencies and corporate marketers who have agreed to share their work.

Happy New Year!

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Rochelle Newman-Carrasco

Rochelle Newman-Carrasco

Bio

Rochelle Newman-Carrasco

Born on a small island near Puerto Rico, called Manhattan, Rochelle Newman-Carrasco has spent 28 years specializing in US Hispanic marketing. She has contributed to the development of culturally attuned strategies for some of the nation's top marketers, including Procter & Gamble, General Foods, Bank of America, Warner Bros, Macy's and Jack in the Box to name a few.

Prior to co-founding Enlace Communications, an L.A. based communications and creativity firm, Rochelle was President of FoVa-West, part of Grey Advertising's Hispanic marketing division. She also worked with HBO and Tribune Entertainment on Latino projects.

Throughout her advertising career, Rochelle has also sustained an active creative life as a playwright, solo performer and stand-up comedian. She is the author an award winning play about life on the Lower East Side and received critical acclaim for her solo show.

She has guest-lectured on US Hispanic marketing at a variety of universities including U.C. Berkeley and The Peter Drucker School of Business Management. She has also served on several Boards of Directors including the Hispanic Organization of Latin Actors, The Association of Hispanic Advertising Agencies and the Los Angeles Association of Advertising Agencies.

Get Out of Your Geographical (and Creative) Comfort Zone

You Can Take a Girl Out of the City, but Can She Judge a Contest?

By: Rochelle Newman-Carrasco | 02.10.09 @ 01:36 PM EST

A few years ago, I was invited to judge ADDY Awards in a Texas city specifically because I was qualified to evaluate both non-Hispanic and Hispanic agency creative work. When I say Hispanic, it should be noted that I mean both Spanish-language and English-language work directed at some segment of the U.S. Hispanic market audience. During that judging experience, I was introduced to a creative director from Nebraska who subsequently recommended me as an ADDY judge for local competitions in the Omaha and Lincoln markets. This led to several other ADDY judging opportunities, including one this past month in yet another Midwestern market.

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